PeeSafe ropes in Commonwealth Gold Medalist, Manu Bhaker as brand ambassador
New Delhi, 9th May 2018: Daily hygiene brand PeeSafe announced Manu Bhaker as their first ever brand ambassador today. The association kicked off with the announcement and talk on ‘Importance of Daily Hygiene & Personal Care’.
PeeSafe’s core philosophy of creating awareness about safety and sanitation purely resonates with Manu Bhaker, the Youngest Indian Shooter and Gold Medalist at Commonwealth Games 2018 & ISSF World Cup. With her ability to ‘perform and achieve’ at international sports events, she is considered as the inspiration for young sports players and the ideal choice for the evolving, progressive Indian population.
Along that, the brand launched Natural Intimate Wash for women as their latest edition to the product range. PeeSafe also announced that the brand’s expansion plans by launch of a series of products in the different fragrances, shapes and sizes within the upcoming quarter.
On her association with the brand, Manu Bhaker said, “Ever since I started playing, using unhygienic and infectious washrooms has been my biggest fear. For me, this problem was something that is meant to be dealt with.
Peesafe is an iconic and ground breaking brand and I am glad that today, I am able to address the hygiene and sanitation problems with the help of the brand. I believe we will together be able to bring change by helping Indian population adopt hygienic lifestyle habits and stay fit” she added.
Founder at PeeSafe, Vikas Bagaria said “Being close to the sports fraternity, we realize the fear that sports players undergo and the complexities they face during their practice and otherwise, especially the dreading washrooms at the stadium. We are happy to introduce Manu Bhaker as the brand’s face because we feel she makes a great connect to the audience and is a fit overall”.
Manu Bhaker’s latest association with PeeSafe revolves around addressing issues related to health and hygiene among Indian population. The brand focuses on promoting a healthier lifestyle among Indian consumers by offering them variety of products catering to their daily hygiene needs.
About PeeSafe –
PeeSafe is India’s leading daily hygiene brand helping India to fight health issues brought on by unhygienic conditions in washrooms. With PeeSafe, people feel more comfortable in using public washrooms as it provides them a germ-free and insta-hygiene experience. Presently, Pee Safe is available at 12 online stores and 2500+ offline stores in 16 cities in India, marking a revolution in the healthcare industry. The brand today operates as India’s highest selling daily hygiene brand and is owned by Redcliffe Hygiene Pvt. Ltd.
Founded in April 2017 by Vikas Bagaria, Founder & Dheeraj Jain, Co-founder at Redcliffe Hygiene Private Limited is a pioneer in India’s daily hygiene space as well as across the globe. The company has raised $ 2 million of funding in two cycles. The brand has been awarded both as ‘Emerging health brand of the year’ and the ‘Best Health Start-up of the year’ by ‘India Health and Wellness Awards 2017’. Also, Pee Safe has been signed on by 360 Nautica in Doha, for a contract of $ 4 million annual supply of its toilet seat sanitizer spray in the GCC (Gulf Cooperation Council) countries for a period of over 5 years.
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PR & Communications