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Assam Based D2C Tea Brand Esah Tea raises 3 Crore in Pre-series A from NEDFi Venture

 

 

– The Brand gained grip over the global market with 60% of the sales pouring in from the countries – UK, Hong Kong, USA, and others

Guwahati: Esah Tea, D2C tea brand delivering fresh teas straight from artisanal small tea growers of Assam and Northeast, has raised 3 core ($400K) in its Pre-series A round from NEDFI Venture Capital Ltd. (NVCL). The fundraising by Esah Tea highlights the existing scope in the market for traditional artisanal teas and authentic handcrafted tea products. Esah is the first tea start-up from Assam to raise VC funding. The brand has earlier raised angel investment from SRD Group and Grant From Assam Startup & NEAT-E-Hub.

 

 

Started by a 26-Year-old Teapreneur from Mangaldoi, Esah Tea is based out of the world’s largest tea-growing region Assam. It presents a range of single-origin organic tea blends that are carefully curated to rejuvenate and revive mind, body, and soul with the natural healing qualities of tea leaves sourced from 150+ local gardens and marginal tea growers. In addition to this, the brand also follows an eco-friendly approach ditching the use of plastic teabags and any other harmful substances in their packaging. To promote the environment-friendly approach, Esah Tea has developed the world’s first plastic-free organic cotton tea bags, which are handmade out of pure cotton and cellulose base.

 

On the fundraise Bijit Sarma, Founder & CEO, ESAH Tea said “The tea from India has always received a lot of acknowledgements in the domestic and international market. However, over the years, over-commercialization dented the authenticity of the product. Esah aims at reviving the same by empowering local small tea gardeners and delivering single-origin, Artisanal fresh teas. We are glad, that our esteemed array of investors infused their trust into our business model.”

 

The brand currently offers a wide range of Organic tea variants like Whole Leaf Black Tea, Green Tea, Oolong Tea, White Tea. It also offers an array of flavoured tea products – Organic Assam masala Chai, Rose Black Tea, Lychee Black Tea, along with some popular blends including – English Breakfast Tea, Chamomile and Moringa Tea. Esah Tea products are available on the brand E-Commerce website esahtea.com, along with prominent online marketplace like Amazon, Flipkart, and Snapdeal. It can also be availed at offline stores like Repose Bakers Special. Currently, the startup is also delivering to more than 25+ countries through its own D2C online store.

 

“Esah is producing some world-class tea products. It is maintaining the organic quality which holds a strong market and loyal customer base. The brand has been performing well and appears promising in the longer run. The idea is to together work towards holistic growth of the brand and revival of the industry at large,” said PVSLN Murty, Chairman, NEDFi Ventures.

 

The company intends to utilize the funds in expanding the marketing and operations team primarily. It will also exhaust a part of the raised investment in developing new products, and launching brand stores in new geographies. The brand is ambitious to convert 20000+ acres of land to organic tea cultivation, and onboard 1000+ Local Small tea growers by 2023.

 

North East Venture Fund

 

North East Venture Fund (NEVF), is a North East India focused Venture Fund and is a Joint Initiative of Ministry of DoNER, NEDFI and SIDBI. It is committed to providing support to innovative and scalable business models along with building a healthy startup ecosystem for entrepreneurs from the region.

 

Established in 2019, by Bijit Sarma, Esah Tea is a brand devoted to giving you the ultimate & fresh tea experience. It believes that joy and warmth can be shared in many forms but is best when shared with a cup of tea. The brand is headquartered in Mangaldoi, Assam and works closely with local tea gardeners to bring the best in the quality. Currently, the brand offers a wide array of products including – Whole Leaf Black Tea, Green Tea, Oolong Tea, White Tea, Also flavour teas like Organic Assam masala Chai, Rose Black Tea, Lychee Black Tea Also some popular blends are its ionic English Breakfast Tea, herbal blends like Chamomile and Moringa Tea available at esahtea.com

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Mapsko Group & CBCA conducted a Sanitization drive at Casabella

Gurugram, 20th December 2021:  Amid the rapid surge in Covid-19 cases in the city, CasaBella Condominium Association with sincere support from Mapsko Management and Dr (Mrs) Inderjeet Yadav, a Social Activist from Hyatpur have conducted sanitization activity of the whole condominium to limit the spread of infection. The Association also plans to implement measures ranging from limiting the entry of visitors and restricting entry to parks to banning renovation work and walking pets in common areas in case of a surge in Covid cases. This sanitation initiative has been taken up by the President of CasaBella Condominium Association, Commander Satyavir Singh (Retd)

Cdr Satyavir Singh, President of CasaBella Condominium Association, said “After reporting of three Covid-19 positive cases in our condominium, which led to one of the towers being considered for declaring it a containment zone, the Association considered various measures to limit the spreading of Covid-19. We couldn’t afford to take a chance in dealing with this new variant of Covid19. However, we have conducted sanitization of the whole condominium. Further, we have advised the residents to follow Covid-19 protocols strictly and urged the affected people to timely report all cases to the Association so that we take immediate action”.

He also said that the Association is ready to establish an 8-10 bed Covid Care Centre at short notice as every piece of equipment including beds, oxygen Cylinders, oxygen Concentrators, etc are already procured during the second wave.

The Association has also set up a three-stage sanitation process for domestic help and vendors — wash hands with soap at a basin located at the entrance and sanitize their hands twice, once at the entrance and the other before entering the tower.

Mr. Rahul Singla, Director, Mapsko Group, said “It is a great initiative taken by the Casabella Condominium Association(CBCA) to limit the spread of covid 19. We realized that the sanitation drive needs to be conducted as the new omicrons variant is more dangerous than the earlier virus. Henceforth, we have instructed the residents of all the societies to strictly follow the measures and guidelines.”