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Assam Based D2C Tea Brand Esah Tea raises 3 Crore in Pre-series A from NEDFi Venture

 

 

– The Brand gained grip over the global market with 60% of the sales pouring in from the countries – UK, Hong Kong, USA, and others

Guwahati: Esah Tea, D2C tea brand delivering fresh teas straight from artisanal small tea growers of Assam and Northeast, has raised 3 core ($400K) in its Pre-series A round from NEDFI Venture Capital Ltd. (NVCL). The fundraising by Esah Tea highlights the existing scope in the market for traditional artisanal teas and authentic handcrafted tea products. Esah is the first tea start-up from Assam to raise VC funding. The brand has earlier raised angel investment from SRD Group and Grant From Assam Startup & NEAT-E-Hub.

 

 

Started by a 26-Year-old Teapreneur from Mangaldoi, Esah Tea is based out of the world’s largest tea-growing region Assam. It presents a range of single-origin organic tea blends that are carefully curated to rejuvenate and revive mind, body, and soul with the natural healing qualities of tea leaves sourced from 150+ local gardens and marginal tea growers. In addition to this, the brand also follows an eco-friendly approach ditching the use of plastic teabags and any other harmful substances in their packaging. To promote the environment-friendly approach, Esah Tea has developed the world’s first plastic-free organic cotton tea bags, which are handmade out of pure cotton and cellulose base.

 

On the fundraise Bijit Sarma, Founder & CEO, ESAH Tea said “The tea from India has always received a lot of acknowledgements in the domestic and international market. However, over the years, over-commercialization dented the authenticity of the product. Esah aims at reviving the same by empowering local small tea gardeners and delivering single-origin, Artisanal fresh teas. We are glad, that our esteemed array of investors infused their trust into our business model.”

 

The brand currently offers a wide range of Organic tea variants like Whole Leaf Black Tea, Green Tea, Oolong Tea, White Tea. It also offers an array of flavoured tea products – Organic Assam masala Chai, Rose Black Tea, Lychee Black Tea, along with some popular blends including – English Breakfast Tea, Chamomile and Moringa Tea. Esah Tea products are available on the brand E-Commerce website esahtea.com, along with prominent online marketplace like Amazon, Flipkart, and Snapdeal. It can also be availed at offline stores like Repose Bakers Special. Currently, the startup is also delivering to more than 25+ countries through its own D2C online store.

 

“Esah is producing some world-class tea products. It is maintaining the organic quality which holds a strong market and loyal customer base. The brand has been performing well and appears promising in the longer run. The idea is to together work towards holistic growth of the brand and revival of the industry at large,” said PVSLN Murty, Chairman, NEDFi Ventures.

 

The company intends to utilize the funds in expanding the marketing and operations team primarily. It will also exhaust a part of the raised investment in developing new products, and launching brand stores in new geographies. The brand is ambitious to convert 20000+ acres of land to organic tea cultivation, and onboard 1000+ Local Small tea growers by 2023.

 

North East Venture Fund

 

North East Venture Fund (NEVF), is a North East India focused Venture Fund and is a Joint Initiative of Ministry of DoNER, NEDFI and SIDBI. It is committed to providing support to innovative and scalable business models along with building a healthy startup ecosystem for entrepreneurs from the region.

 

Established in 2019, by Bijit Sarma, Esah Tea is a brand devoted to giving you the ultimate & fresh tea experience. It believes that joy and warmth can be shared in many forms but is best when shared with a cup of tea. The brand is headquartered in Mangaldoi, Assam and works closely with local tea gardeners to bring the best in the quality. Currently, the brand offers a wide array of products including – Whole Leaf Black Tea, Green Tea, Oolong Tea, White Tea, Also flavour teas like Organic Assam masala Chai, Rose Black Tea, Lychee Black Tea Also some popular blends are its ionic English Breakfast Tea, herbal blends like Chamomile and Moringa Tea available at esahtea.com

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Veteran industrialist Anil Gupta’s book on entrepreneurship becomes the best-seller

To encourage aspiring entrepreneurs dreaming to start a business of their own, Mr. Anil Gupta, Founder of Microtek, Okaya and Nasaka has authored a thought-provoking business self-help book, “Mine the Millionaire in You”.  The book has become an instant success by achieving the best-seller status on Amazon.

Mr. Gupta has given his own life story of how he started his career at a salary of     Rs 1350/- and went on to create multi-billion networth companies. While he shares tools and techniques derived out of own experiences to write this book, he also explains what encouraged him to start his own business, the challenges he faced, how he created the challenges into opportunities and how he is heading a conglomerate of businesses worth several thousand crore of rupees today.

In this book, Mr. Gupta has discussed multiple challenges faced by the business aspirants. To name a few, being unable to gather courage to start a business; don’t know which business to start; after starting a business unable to sustain, or having a great business, but not knowing how to scale up, manage effectively and above all creating ‘work-life balance’.

This book even helps in managing business communication, material flow, money, purchase, production, sales, customer care and compliances effortlessly. This book provides an immense help in building a business, setting-up teams and nurturing teamwork effectively through simple business management tools as presented in this book. Also one would be able to create business ideas that work.  In a nutshell, the book “Mine the Millionaire in You” goes a long way in doing away with confusions and indecisiveness while it turns entrepreneurial dreams and desire into a passion.

Mr. Gupta said, “The possibility of creating your own business becomes a reality as you read through this book and apply the proven techniques in your domain. All the knowledge and tools to organize your business effortlessly and manage it effectively are revealed in this book.”

Through this exemplary book Mr. Gupta has given wings to his deep rooted desire and passion of developing and promoting entrepreneurship in India and added his bit to various GoI initiatives such as Make in India, Aatma Nirbhar Bharat and various other skill development initiatives.

Written in a very simple language, the book “Mine the Millionaire in You” is a must read for both the aspiring as well as established businessmen, or individuals who wish to get charged up, motivated and inspired while continuing their journey of entrepreneurship. Besides, creating and organising a business, the book will also help in defining its purpose.

About Mr. Anil Gupta, Founder of Microtek, Okaya and Nasaka

With over three decades of experience in business and the decades of experience in life, Mr. Anil Gupta has created a series of successful brands like Microtek, Okaya, Nasaka, Greenburg and Okaya Infocom. He has done pioneering work in managing life and business in autopilot mode without supervision and produce everlasting and ever-growing results. Mr. Anil Gupta has created opportunities and made a difference to each life that he has ever touched directly, or indirectly.

A successful businessman in perfect health and complete peace of mind having diverse and growing business portfolios in Electronics, Chemical, Software, Real Estate and Finance, Mr. Anil Gupta is also an educationist, trainer and an author by choice, out to create opportunities and make a difference to life and businesses of all the people he touches directly and indirectly. He has travelled the journey from Rs. 1350 per month job in 1983 to a multibillion business now, working few hours a day and few days a week. Anil Gupta holds degrees in Electrical and Electronics Engineering and has special interest in management, communication, psychology, ontology and natural living.