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Vidya Balan Launches Ubuntu Authored By Dr. Shilpa Aroskar And Published By Leadstart. Says It Is A Must Read.

“UBUNTU – I AM BECAUSE WE ARE”, a nuanced and witty book authored by Dr Shilpa Aroskar, had its first pan-India social launch and the book has won praises from none other than Vidya Balan.

“UBUNTU – I AM BECAUSE WE ARE: Parables of the United Human Spirit” is a compilation of untold real stories of people from different spheres of life, their daily struggle during the pandemic , their resilence and optimism  narrated by the author in her trademark wit with humor making one ponder and wonder how did I miss seeing all these.

The author of bestseller YOLO published by Leadstart again, Shilpa Aroskar is a frontline warrior herself, and shares her own experience during trying times and narrates a whole kaleidoscopic human tales about finding love, getting married, virtual wedding, surviving boredom, E schools. She unmask human behaviour and myriads of emotions that gives one a new perspective to life and people.

Talking about the book, Vidya Balan said, “It’s yet another perfect prescription by the pediatrician author; a right dose of wit and wisdom, hope and humor, in these trying times”

“Shilpa’s team approached me for the book launch and I wanted to read it before saying yes. She was kind enough to send me one copy and I just couldn’t close the book before finishing it. I was hooked, the stories are so well weaved and wrapped in despair and hope, being fierce and vulnerable simultaneously. It makes you laugh and cry at same time. It  is a must read book and everyone should have it on their book shelf” added Vidya.

Talking about the book, Shilpa said, “I am honoured with the generous words of Vidya, she is kind as always. The word Ubuntu, it is an Zulu origin word, African philosophy meaning a spirit of common humanity, which many of us have experienced during pandemic. During  social distancing we all yearned social contact and freedom to breathe and get back to normal.  When the suffering was at its peak during the pandemic it was generosity and kindness that helped us survive the storm. I just needed to tell everyone the  stories that I’d witnessed about hope, dreams, pain, love and survival , rebuilding, reforming and unlocking small joys through a witty and humorous prospective. What really moved was the sense of greater good during the hard times for in the end the human spirit  triumphs.

Malini Nair, Executive Director and Head of Publishing at Leadstart said, “We at Leadstart are proud to publish Ubuntu, a captivating collection of experiences and untold stories; shades of human emotions coming from all walks of life during the pandemic.”

The book is available in paperback at all the leading stores and online portals.

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Evergreen Club rings in World Senior Citizen’s Day with Evergreen Carnival

August 20, 2021: With the objective of making life “evergreen” for the elderly, Evergreen Club has announced a special 3-day event ahead of World Senior Citizen’s Day. The Evergreen Carnival is set to take place from 20th to 22nd August 2021 on the Evergreen Club platform, inviting older adults to let their hair down and immerse themselves in a fun-filled celebration.

Evergreen Club is India’s largest online community for the elderly, where they can enjoy interactive virtual sessions from the comfort of their homes. The Evergreen Carnival will kickstart with the Retro theme, inviting all the members to dress up in their favorite vintage outfits and dance to popular retro numbers.

On 21st August, members will get a chance to bond over a movie screening of “Madhumati” powered by ShemarooMe, to pay a special tribute to legendary actor Dilip Kumar. ShemarooMe is a one of India’s leading OTT video streaming app, offering diverse and exclusive content across Bollywood, Gujarati, Marathi, Devotional, Punjabi, Comedy and Kids categories. ShemarooMe is available across geographies, with its presence in 150 countries where consumers can download and experience the promise of endless entertainment delivered at the comfort of their homes.

Wrapping up the carnival is the Rakshabandhan Special theme, where members can participate in exciting events and indulge in merrymaking along with their siblings. Throughout the 3-day celebration, members can enjoy various other activities like Baking, Bhangra & Garba dances, Bumper Tambola, Antakshari, Karaoke, etc.

That’s not all! All participating members have the chance to win exclusive gift vouchers up to Rs. 1.5 lacs from renowned brands like Portea, Wow Skincare, Dr. Vaidya’s and Kapiva.

Speaking on the carnival, Tapan Mishra – Founder, Evergreen Club commented “World Senior Citizens’ Day is a wonderful celebration of the elderly and the role they play in making us who we are today. The Evergreen Carnival is a small attempt from us to help them create new and happy memories by engaging in entertaining and interactive activities from the comfort of their homes, while also meeting like-minded people across the country.”

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Relaxo launches new TV ad campaign #MazbootiBemisaal with Salman Khan.

 

 

 – Relaxo, an iconic and classic brand serving to the needs of footwear for Indian masses for four decades has returned to television advertising with a bang. Megastar, Salman Khan plays the protagonist in the new television ad campaign #MazbootiBemisaal.

Trends come and go, but some are forever. Relaxo, an iconic brand synonymous with rubber slippers, is the most versatile footwear for all segments of society. A household name today, Relaxo hawaii slippers have stood the test of time and generations over decades have sworn by their superior performance.

Relaxo hawaii has returned to television advertising with its latest campaign ‘Mazbooti Bemisaal’ after a hiatus of eight long years! In the new campaign, the brand is single mindedly positioned as a tough slipper with superior performance while unveiling the new colorful range along with the traditional style blue and white slippers.

Commenting on the new campaign, Mr. Gaurav Dua, Executive Director – Sales & Marketing, said “Relaxo is a household name today. With his mass appeal megastar Salman Khan resonates well with our brand ethos and is most suited to convey the brand USP of ‘Mazbooti Bemisaal’.

 

Salman Khan who plays the protagonist in TV film, can be seen as a footwear showroom owner, who in his own humorous style interacts with a customer. How does Salman show hawaii’s mazbooti? Well, that’s the surprise element in the film which has been presented through a creative exaggeration and interpretation.

With the perfect balance of Salmanism and the interesting interaction, this TVC is sure to bring a smile to the viewers’ face.

https://youtu.be/3pO6dMLV0Kc
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Bollywood Tweets against the Delhi Blast

The bomb blast inside the Delhi High Court complex in New Delhi this morning has saddened and shocked us all. Most in B-town used Twitter and other social networking sites to express their anger against the heinous act and condolences for the victims. One of the most vocal celebs on the micro-blogging site, Shekhar Kapur tweeted, “Now watch as politicians swoop down like vultures 2 make political capital of the dead n injured.” Minissha Lamba expressed her anger with: “Govt showed great preventative action in stopping Anna Hazare.
Y can’t these same resources b used 4 preventative action against terrorism?” Music composer Vishal Dadlani posted, “Also God bless our politicians with the good sense to value our lives. Is it me, or does nothing change, no matter how often we’re attacked?” A shocked Tusshar Kapoor exclaimed, “Just heard about the Delhi Blasts, really shocked and sad that such incidents are continuing to happen in India!!!” Ameesha Patel expressed her concern: “Loss of innocent lives n injuries. loss of money n reputation 2 our country. Govt doesn’t care cos they know citizens hav no option but to.” Expressing his condolences, Riteish Deshmukh tweeted, “Prayers for the families and loved ones of the delhi blast victims- why aren’t we running out of patience.”
His rumoured flame Genelia D’souza said, “Jst heard bout d delhi bomb blast,terribly disturbin n sad,, thoughts n prayers 2 innocent victims n der families.” Shahid Kapoor, whose film Mausam’s music success party was cancelled today posted, “Sad sad sad. Unacceptable. terrorists are the worst of all living things …….
We need to deal with them extremely strongly.” His Mausam co-star Sonam Kapoor tweeted that “Ppl who spread terror are the scum of the earth.” Karan Johar avoided jingoism and simply said, “Thoughts and prayers for the families and loved ones of the delhi blast victims…” Anupam Kher made the most loaded statement, saying, “Wake up Mr. Home Minister. Please protect the citizens of this country. Innocent and ordinary lives are equally important.” Wethinks that serious measures should be taken to curb this menace so that we can peacefully enjoy our movies.